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Alex Robinson is a Senior Analyst in Insights & Innovation at Datassential, with a background in data analysis and strategic marketing partnerships, having consistently outperformed KPIs while managing AI content extraction. Previously, Alex worked as a Research Analyst at RiverCap Holdings, identifying over 500 marketing partners and gained experience in digital analytics while managing multiple clients and generating reports during an internship at Central Michigan Life. Earlier roles include serving as a Seasonal Maintenance Technician at Gerow Management and a Front End Associate at Sam's Club. Alex holds a Bachelor of Science in Advertising and Psychology from Central Michigan University.