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Rui Piedade currently serves as Coordenador at Dataside, overseeing the Analytics Support team and managing various activities and processes, including recruitment and client indicators. Additionally, Rui is a member of Comunidade Minha Carreira by Fluxus. Previously, Rui held the position of Gerente de produtos digitais at Loja do Mecânico, focusing on product development and alignment with company objectives through agile methodologies. Rui also worked at Luizalabs as Squad Leader, leading diverse teams in strategic innovation projects, and spent over 27 years at Magazine Luiza, progressing from DBA roles to coordinating database management and technical support teams. Rui began a career in customer service as a Balconista at Lanchonete Ipanema and holds an education from Universidade de Franca.