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Sandeep is a Business leader who hails from a Strategic Planning and Advisory background with almost 25 years of international experience. He is a ‘disruptive’ thinker and brings value through transformational solutions to the fore. His area of expertise has been around integrating digital ecosystems towards driving excellence in Customer Engagement.

Prior to joining Datamatics, he has worked with organizations such as Mahindra & Mahindra, Times of India, and Nielsen. In addition, Sandeep has been instrumental in the incubation and growth of Datamatics in the Research & Analytics (R&A) domain, whereby 8 of the Top 10 global MR firms are clients of Datamatics today. During this tenure, he has been credited with conceiving and developing multiple digital solutions/ IPs in the areas of social media analytics, unstructured data categorization, image processing, and data collection using mobility.

Sandeep Arora is a key influencer in the global consumer insights and analytics community. He is currently the elected President of the leading association of consumer research and insights professionals in India, MRSI. He regularly presents thought-leadership papers in global forums. He is also a visiting faculty to a few management schools in India and has recently joined as a member of the Governing Board of Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow.