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Elena Z. is a seasoned Senior UI/UX Designer currently contributing to Datahouse, a leading data and software solutions provider in Switzerland. With extensive experience in product ideation, interactive prototyping, user experience facilitation, and UX evangelism, Elena has cultivated a strong skill set in designing scalable user experiences across multiple products. Prior roles include Senior Product Designer at Adverity, focusing on data transformation for insights-driven decision-making, and Senior UX Designer at Erste Group, where Elena developed a fully digital onboarding solution for corporate banking. Previous positions also include engagement as an Art Director at TOWA, where Elena specialized in e-commerce and digital branding, and roles as a UI/UX Designer at MASSIVE ART WebServices and as a Student Research Assistant at Vorarlberg University of Applied Sciences, where Elena earned a Bachelor of Arts in Arts and Design with a focus on Interaction Design.