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Rob Hale is an experienced leader in the health and fitness industry with a diverse background spanning over two decades. Currently serving as General Manager at Dashdot since August 2023, Rob also contributes as a Mental Health Community Presenter for the Black Dog Institute. Previously, Rob held senior leadership roles including Chief Growth Officer at WeFlex, General Manager at Anytime Fitness Australia, and General Manager at Orangetheory Fitness. Rob's extensive experience includes strategic development, operations management, and a strong focus on member engagement and retention at various fitness organizations, notably Fitness First Australia. Rob holds a Bachelor of Applied Science in Exercise and Sports Science from the University of Sydney and a Certificate IV in Personal Training from the Australian Institute of Fitness.