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After spending five years developing and implementing direct marketing programs which brought players, especially the storied "whales" back into Las Vegas casinos, Ron was hired in 2006 by startup AbsoluteROI, now Consolidata, a subsidiary of SellingSource, as Director of Operations. Their he developed their cutting edge consumer database to keep track of the millions of optin records received monthly and managed by the company. By 2012 Ron joined Dart Data as head data architect and developed a system which now manages many terabytes of data detailing over a billion opt-in records.