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Jason Baldwin is an accomplished technology leader with extensive experience in product development and consulting across various industries. Currently serving as the Chief Technology Officer at Darabase since September 2022, Jason is focused on advancing augmented reality solutions for brands and retailers. Previously, Jason held key roles such as VP Technology Products at Netrush, where the agile development of eCommerce products was prioritized, and SVP, Global Head of Product Management at WPP, overseeing the implementation of the WPP Open Platform. Jason's background also includes founding Innution Limited, serving as Chief Technology Officer at Wicoms Ltd., and extensive consultancy positions with organizations such as Vodafone and NTT DATA. Jason holds an MEng in Electronic Engineering with Communications from the University of Hull.