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Shagufta Ali is a marketing and public relations executive with diverse experience in communications and media, currently employed at Danube Group since June 2023. Previously, Shagufta worked as a communications specialist at PropChk and a senior executive in live entertainment at BookMyShow. Early professional roles include positions at Nykaa, ByteDance as a content moderator, and Rajtaru Studio Limited as a production controller. In the media sector, Shagufta served as a radio jockey at FM TADKA and completed an internship at Fever 104 FM. Shagufta holds a Master's degree in Journalism and Mass Communication from the Asian Academy of Film and Television.