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Peter Lav Hansen is a seasoned Senior UX Designer, Researcher, and Strategist currently employed at Danske Spil A/S since April 2022. With extensive experience spanning over two decades, Peter has held significant positions at companies such as nemlig.com, Hjaltelin Stahl, and DigitasLBi Nordics, where responsibilities included crafting digital products, conducting user research, and collaborating across teams to enhance user engagement. An independent digital consultant prior to their tenure at nemlig.com, Peter also founded Peter Lav Gallery, showcasing a passion for creativity. Educationally, Peter holds a Master's degree in Literature, Film, and Visual Art from the University of Copenhagen.