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Heleen Verlinde is an accomplished marketing professional with extensive experience in the plant-based food industry, currently serving as the Global Plant-Based Marketing Innovation Lead for the sensorial platform at Danone since May 2017. In this role, Heleen is responsible for developing the strategic portfolio and innovation pipeline for Alpro and Silk, focusing on Coffee and Indulgence products. Previous positions at Alpro include Global Marketing Manager and International Brand Manager, where responsibilities encompassed portfolio management, integrated campaign development, and communication strategies aimed at driving brand growth. Heleen's career also includes roles at Beiersdorf, Ecover, and Sony, alongside a strong educational background with Master's degrees in Global Management and Product Development.