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Anna Serra has extensive experience in marketing and brand management, currently serving as Head of Content Production at Danone since July 2014, where previous roles included Senior Brand Manager for Oikos and Vitalinea, and Brand Manager for Mi Primer Danone and Danonino. Prior to Danone, Anna worked at Nutrexpa as Product Manager for Cola Cao, focusing on marketing strategies and campaign development. Early career experience includes a role as Assistant Product Manager at IKEA, where Anna conducted customer flow analysis and developed action plans. Anna holds multiple degrees, including a Master in Internet Business from ISDI and a Master in Marketing and Business Management from Universitat Oberta de Catalunya. Additionally, Anna completed an Expert in Diversity Management program at INTRAMA.