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Samantha Wood is a seasoned PR and Media Manager with an extensive background in public relations and communications, currently leading the PR team at Daniel Thwaites since January 2023, focusing on enhancing consumer awareness of the company's hotels, spas, and inns. Prior to this role, Samantha served as PR & Communications Manager at Freshfield from April 2014 to January 2023, working with various clients across leisure, hospitality, property, and professional services. Samantha's expertise encompasses PR and marketing strategy, social media management, campaign planning, content marketing, and media relations, complemented by earlier roles as a Senior PR Executive and Project Coordinator at Liverpool Heart and Chest Hospital. Samantha holds a Bachelor of Arts degree in Business and Public Relations from Liverpool John Moores University, completed in 2013.