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David Farrell is an experienced professional in strategic planning and merchandise management, currently serving as Senior Manager of Strategic Planning at Dana-co LLC since August 2023. Prior roles include Senior Planning Manager at Skip Hop, where responsibilities encompassed creating annual sales budgets and financial plans, and Independent Consultant for various clients from 2016 to August 2023. Farrell's expertise also includes supervising merchandise execution at The Home Depot, where six “Homer Awards” were awarded for exceptional performance. Additionally, significant roles at Ralph Lauren and PVH involved high-level account planning and allocation for brands generating significant retail sales. Farrell holds a Bachelor’s Degree in Management Science from Kean University.