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Priscilla Moreira Pires has been serving as the Country Manager for France at Dalux since May 2019, focusing on promoting user-friendly BIM software within the French construction industry. Prior to this role, Priscilla was the Global Account Manager at Finalcad from November 2010 to May 2019, where responsibilities included conducting business research for new market penetration, developing business plans and sales strategies, and assisting in marketing plan implementation. Priscilla holds a Bachelor's degree in International Business and Foreign Languages from University La Sorbonne (Paris IV), obtained between 2004 and 2007, and a Master's degree in Business Sales Management from SUP de V, completed in 2012.