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Samantha McGowan is a seasoned Digital Marketing Manager currently overseeing digital marketing strategies for multiple companies, including 3173, Mantle Services, Dalriada Trustees Limited, and Spence & Partners Limited since January 2023. Prior to these roles, Samantha served as Digital Subscriptions Marketing Manager at NEWSQUEST (HERALD & TIMES) LIMITED, where responsibilities included developing multi-brand marketing plans and collaborating with cross-functional teams to improve subscription services. Samantha's professional journey includes significant positions in marketing and business development, such as Demand Generation Marketing Executive at Moore Legal Technology and Business Development Executive at Andersen Caledonia Ltd. Educationally, Samantha holds a Level 6 Diploma in Professional Marketing from the Chartered Institute of Marketing and a Bachelor's Degree in Business with Marketing from Glasgow Caledonian University.