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Akihiro Eto was born in Oita Prefecture, Japan, in 1960. He joined Bridgestone Corporation in 1986, after graduating with a Bachelor’s Degree in Law from the University of Tokyo, Japan.

His career at Bridgestone comprised corporate experiences across general management functions. He was the Chief Financial Officer from 2010 to 2018. Akihiro Eto also served as Chief Compliance Officer and Director of Corporate Communications and Motorsport in earlier positions.

His leadership experience spans across multiple functions and responsibilities at both, Bridgestone’s Tire business, which makes for about 85% of the companies’ revenues, and its other diversified businesses accounting for 15% of Bridgestone’s turnovers.

In his role as Executive Vice President and Executive Officer for the Japan Tire Business Unit, he was responsible for market and corporate strategy. He also led and managed Bridgestone’s diversified businesses such as vehicle parts, building materials and chemical products.

In 2019, Akihiro Eto became Member of the Board and served as President, Chief Operating Officer and Representative Executive Officer. He expanded his responsible areas to Europe, Middle East, Africa, Asia and Pacific. After retiring in 2020, he served as Chairman of the Supervisory Board of Bridgestone EMIA SBU (Europe, Russia, Middle East, India, and Africa / Strategic Business Unit) until 2021.