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Purva Gupta has a wealth of experience in the field of business and technology. Purva began their career in 2011 as a Business Technology Analyst for Deloitte. In 2013, they founded Cake It Up. In 2015, they completed a Marketing Internship at The Coca-Cola Company. In 2016, they completed a Management Internship at Johnson & Johnson. In 2017, they worked as a Business Manager for Best Western | ITC Hotels, BBD Group. In 2019, they became a Customer Manager, eCommerce at Colgate-Palmolive. Most recently, in 2020, they became CTO & Co-founder of Daily Blends, an AI-powered software platform for Automated Retail.

Purva Gupta completed their high school education at Maharani Gayatri Devi Girls School from 2003 to 2007. Purva then attended Maharashtra Institute of Technology from 2007 to 2011, where they earned their Bachelor of Engineering (B.E.) in Computer Science. In 2015, they completed their Master of Business Administration (M.B.A.) in Marketing and Operations from IIT Bombay - Shailesh J. Mehta School of Management. Additionally, Purva has obtained several certifications, including a Six Sigma certification from KPMG in 2015, and four certifications from LinkedIn in 2019 in Branding Foundations, Digital Marketing, Social Media Marketing Foundations, and Social Media Marketing with Facebook and Twitter.