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Sofia Hendrén is currently a Junior Digital Planner at Dagmar, where responsibilities include media planning and self-service media buying on various platforms. Prior experience at Mediabrands Finland involved roles as a Digital Planner and Junior Digital Planner, managing digital marketing campaigns for numerous B2C and B2B brands. An early career began at H&M, where positions ranged from Key Sales Advisor to Sales Advisor, emphasizing customer service and operational management. Sofia holds a Master of Science and Bachelor of Science in Economics and Business Administration from Hanken School of Economics, complemented by international studies in marketing and brand management.