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Asvinder Kaur a/p Asha Singh is Chief Operating Officer of Dagang Net Technologies Sdn Bhd (Dagang Net). She is responsible to lead, motivate, train and supervise Service Management personnel thus ensuring all Customer contacts are answered promptly and consistently in accordance to stipulated performance standards.

She plays a pivotal role in development and implementation of operations strategy, policies and loyalty programmes, and long-term planning geared toward operational excellence. In addition, she takes the lead in measurement and effectiveness of Service Management processes, and improvement of these processes to maintain the quality and service level as expected by the customers.

Asvinder has more than 21 years of experience in Service Management including management of after sales support for eServices provided by Dagang Net for the National Single Window (NSW) for Trade Facilitation.

She regularly speaks at the company’s Customer Engagement programmes and serves as a key member of Dagang Net’s Task Force for NSW operational matters. Asvinder holds Masters in Business Administration from Asia E University.