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M. Helena Andreu is an accomplished professional with significant experience in trade marketing and program management. Currently serving as Trade Marketing Manager and previously as Trade Marketing Specialist at DABA, the exclusive distributor for Nespresso since November 2018, M. Helena has developed expertise in marketing strategies. Prior to this role, M. Helena was the Executive MBA Program Manager and Industry Meetings Coordinator at IESE Business School from September 2013 to November 2018. Educational qualifications include a Licenciatura en Economía and a Licenciatura en Administración y Dirección de Empresas from Universitat Pompeu Fabra, as well as a Master en Gestión y Organización de Eventos - Turismo de Negocios from Universitat Autònoma de Barcelona and a specialized course in Digital Marketing from ESIC Business & Marketing School.