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Elizabeth Cruz has a diverse work experience spanning various industries and roles. Elizabeth currently serves as a Senior Director at Daasity, where they have held roles such as Senior Director of Merchant Strategy and Merchant Success. Prior to joining Daasity, Elizabeth worked at Petco as an Associate Merchandise Manager, where they achieved record-high growth and beat financial targets by developing strategic business growth plans and driving category performance through detailed analysis and partnership negotiations. Before Petco, Elizabeth gained experience in e-commerce merchandising at FTD Companies, where they supported plant portfolios and coordinated email marketing campaigns. Elizabeth also had a marketing internship at Indi.com, where they developed creative vision and managed social media content. In addition, Elizabeth has experience in project management and fundraising as the Executive Producer/Project Manager for UC Irvine Greek Songfest, where they doubled fundraising contributions for the Jessie Rees Foundation. Elizabeth also interned at the American Diabetes Association, assisting with volunteer coordination and marketing materials. Elizabeth began their career as a Compliance Intern at Silvergate Bank, where they managed compliance duties and trained new hires. Elizabeth also served as a Marketplace Intern at Houzz, where they supported client acquisition efforts and streamlined account management. Overall, Elizabeth Cruz has a strong background in strategy, merchandising, marketing, project management, and compliance.

Elizabeth Cruz earned a Bachelor of Arts (BA) in Public Health Policy with an emphasis in Business Management from UC Irvine, which they attended from 2012 to 2016. Elizabeth is currently pursuing a Masters in Business Administration from the University of San Diego - Knauss School of Business, a program they started in 2021 and is expected to complete in 2023.