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Tom Naven is an accomplished marketing leader with extensive experience in global eCommerce, currently serving as the Head of Global eCommerce at Cytiva since April 2020. Prior to this role, Tom spent 17 years at GE Healthcare, where positions included Head of Global eCommerce and various leadership roles focused on digital marketing, customer acquisition, and distributor marketing. Tom has a proven track record of driving data-centric and customer-focused marketing strategies, implementing various digital programs, and contributing to significant revenue growth across multiple platforms. Earlier career experiences include product management and marketing roles at Amersham Biosciences, Waters, and ICI. Tom holds a PhD in Biochemistry from the University of Oxford and several marketing qualifications, including a Mini MBA from Marketing Week.