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Rebecca Mews is a seasoned professional in project management and marketing with extensive experience in promoting active travel and behavior change initiatives. Currently serving as a Senior Project Officer at Cycling UK since November 2020, Rebecca supports national program management and delivery for the England behavior change team. Previous roles include Training and Cycling Development Officer in Sheffield, where Rebecca coordinated training courses and supported community cycling initiatives, and as Marketing and Digital Officer for the South Yorkshire Passenger Transport Executive, promoting sustainable travel options. Academic credentials include a Bachelor’s Degree in Marketing, Communications, and Advertising from Sheffield Hallam University and a strong foundation in customer service gained from various roles in retail and hospitality.