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Nataša Kovačević has held various roles in Business Incubator Novi Sad, starting as a Marketing Intern in 2019. Nataša later became the PR & Marketing Manager and EU Project Manager from July 2020 until April 2023. Currently, they work as a Project & Marketing Manager at CyberLab Solutions since April 2023.

Nataša Kovačević obtained their Bachelor's degree in Engineering Management from the Faculty of Technical Sciences, University of Novi Sad in 2020. Nataša then pursued a Master's degree from the same institution, specializing in Industrial Marketing and Media Engineering in addition to Engineering Management, from 2020-2022. Nataša also obtained a certification in Time Management from Campster in November 2020, another certification in The Fundamentals of Digital Marketing from Google Digital Garage in October 2020, and a Microsoft Excel 2013 Certification from the Faculty of Technical Sciences in June 2019.