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Alex von Gerichten is an accomplished marketing analytics professional with extensive experience in leading data-driven strategies across prominent companies. Currently serving as Director of Marketing Analytics at CVS Health since June 2021, Alex previously held multiple leadership roles at Digitas North America, including VP and Group Director of Data & Analysis, overseeing major accounts such as Inspire Brands and Bank of America. Alex has a proven track record in building analytics solutions, optimizing media strategies, and managing substantial advertising budgets. Earlier experience includes positions at Hill Holliday and Kraft Sports Group, emphasizing brand planning, performance media analytics, and strategic market research. Alex holds a Bachelor of Arts degree from Bowdoin College and an MBA from the Questrom School of Business at Boston University.