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The Sales Team at Customer.io is responsible for driving revenue by engaging potential clients and demonstrating the value of the marketing automation tool. They leverage a mix of outreach strategies, relationship-building, and consultative selling to acquire new customers and expand existing accounts. With various roles focusing on mid-market and EMEA (Europe, the Middle East, and Africa) markets, the team ensures a tailored approach to meet diverse client needs while collaborating with sales operations and development to optimize performance.