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Sami Lahtinen has an extensive work experience in the field of sales and marketing, spanning over 13 years. Sami started their career as a Sales Director in Itella in 2008 and has since worked in various leadership roles in companies like Fonecta Oy, Insight360 Oy, Aller Media Oy, LeftField, Go On Yhtiöt, LeadSpark Oy, LeadSpark Sweden AB, and Sales Studio. Their roles have included business unit director, CEO, interim CEO, director, head of sales, and board member. In their current position, Sami is the Head of Sales at Custobar and is responsible for leading the company's sales division in domestic and international markets across 12 countries. Throughout their career, Sami has focused on data-driven business growth, customer analysis and analytics, customer-driven business development, brand development, website traffic growth, and advertising revenue.

Sami Lahtinen attended Porkkalan lukio from 1992 to 1995 but did not receive a degree or field of study. From 1996 to 2000, they attended Mercuria Business School and earned a BBA in Marketing. In November 2019, they obtained a SHL certificate (MQ/OPQ/Verify) from SHL.