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Ainsley Sykes currently serves as the Head of Commercial Initiatives, Retail Design & Technology at Currys plc, where responsibilities include leading the commercial strategy to create an exceptional shopping experience driven by customer insights. Prior to this role, Ainsley spent over 15 years at Dixons Carphone, progressing through various positions, including Senior Commercial Initiative Manager and General Manager, overseeing strategic design and project management for supplier fixtures across the retail portfolio. Ainsley's career began in sales at Dixons Retail and has evolved through several managerial roles, focusing on retail operations, supplier relationships, and team leadership. Ainsley holds a degree in Business Economics from Nottingham Trent University and a Diploma in Retail Management from the University of Derby.