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Aaron Lotton serves as Vice President of Customer Experience at Curriculum Associates, where the focus is on creating thought leadership content and custom research to enhance academic outcomes for students. Lotton has an extensive background in marketing and research, having previously held the roles of Vice President of Marketing and Vice President of Assessment and Research within the same organization. Prior experience includes leadership positions at CEB, where Lotton led research initiatives for Fortune 500 clients, and at McMaster-Carr, overseeing multi-million-dollar projects across various operational departments. Academic qualifications include an MBA from The University of Chicago Booth School of Business and a Bachelor of Science from the United States Air Force Academy.