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Andy Lothian is a seasoned CRM professional with extensive experience in leading CRM strategies across various industries. Currently serving as Head of CRM at Currensea since December 2023, Lothian previously held similar leadership roles at Fresha and Nest Commerce, where responsibilities included building CRM products, managing marketing roadmaps, and enhancing client ROI. Prior experience includes the role of CRM Manager for Deliveroo, where Lothian improved order growth across six European markets, and positions at Vinterior and OKA focusing on lifecycle campaigns and email marketing strategies. Lothian began in the marketing field at Bourne Leisure, rising from intern to Marketing Executive. Lothian holds a Bachelor of Science in Psychology from The University of Manchester.