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Hayley VanOeveren is a seasoned marketing professional currently serving as the Email & Marketing Automation Manager at Curative since March 2022, where responsibilities include creating and optimizing automated marketing campaigns and analyzing performance metrics. Prior experience includes roles as Email Marketing Manager and Marketing Automation Specialist at Health & Safety Institute (HSI), where Hayley was a HubSpot and CRM subject matter expert, developed automated marketing initiatives, and managed the email marketing program. Additional experience encompasses Tradeshow and Promotions Manager, where a focus on lead generation increased marketing qualified leads, and Project Coordinator roles at Spectrum Health and Grand Valley State University, where marketing assistance and content development were key tasks. Hayley holds a Bachelor of Science in Communication Studies from Grand Valley State University and has participated in further educational opportunities at Kingston University.