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Mike Bibbey is the Vice President of Digital Marketing at Curaleaf with extensive experience in marketing and e-commerce across various industries. With a background in leading marketing functions for companies like Ethos Cannabis and extensive experience in analytics-based decision-making and e-commerce optimization, Mike has consistently driven revenue growth and improved online platforms. Mike's expertise spans from overseeing P&L management to relaunching websites and driving mobile conversion rates, showcasing their strategic mindset and proven track record in digital marketing.