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Beth Ferracone currently serves as the Vice President of Marketing at Curaleaf, a position held since September 2020, where responsibilities include overseeing national content marketing and leading brand education for Curaleaf's product brands. Prior roles at Curaleaf included Regional Marketing Director for multiple states and Senior Brand Manager. Ferracone's experience also encompasses a Marketing Manager role at Grassroots Cannabis, a Director of Strategic Communications position at Endo Farms, and General Manager at Urban Greenhouse. Completion of a Bachelor of Arts in History from James Madison University occurred between 2008 and 2012.