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Ami Cadugan

Director, Media Strategy at Curaleaf

Ami Cadugan is an experienced media strategist with a diverse background in advertising and media buying across various industries, including cannabis, healthcare, energy, and education. Currently serving as Director of Media Strategy at Curaleaf since June 2022, Ami develops comprehensive media strategies and executes media buys across multiple channels. Previous roles include Media Director at EVR Advertising, where Ami managed significant budgets and analyzed campaign performance, and Vice President of Media Services at Toasted Collective, focusing on the cannabis industry. With extensive experience in team leadership, media planning, and performance optimization, Ami has a strong track record of successful campaign management and compliance with industry regulations. Education includes a Master's degree in Mass Communications and a Bachelor's degree in Advertising, complemented by additional studies in French.

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