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Vanessa Vargas has extensive experience in marketing and customer service, currently serving as the Directora de Marketing at Cuidum since October 2018, where responsibilities include managing the marketing team, coordinating departmental tasks, and analyzing metrics. Previous roles at Cuidum include Marketing Manager and Marketing Analyst, focusing on both online and offline strategies. Vanessa's background encompasses significant experience at Telefónica, where roles included Analista Senior Posventa Empresas Grandes Cuentas and Analista Junior Posventa Negocios, emphasizing customer retention and service quality. Additionally, Vanessa co-founded an Ecuadorian women's footwear brand, Mrs.ec, contributing to both offline and online business operations. Educational qualifications feature a Master’s in Marketing and Market Research from the University of Valencia and a degree in Marketing, Communication, and Sales from the Escuela Superior Politécnica del Litoral.