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Jo-Ann joined CubicFarms in 2016 as one of its earliest employees, and helped build the company from the ground up, with oversight across multiple departments including farming operations, R&D and machine installation. As Chief Customer Officer, she is responsible for overall customer experience, encompassing account management and customer support. She also oversees the Company’s subscription program, which includes software updates, new crop growing protocols, optimization data, training and grower support, as well as the consumables program, which includes the supply of seeds, nutrients, substrates, and packaging to customers. Jo-Ann is one of the few people in North America to have opened and operated a vertical farming operation on a commercial scale. She holds a bachelor’s degree in nursing with distinction and an MBA from the University of Calgary.