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Jeff Chu is a seasoned marketing professional with extensive experience in strategic planning, brand management, and digital marketing. Currently serving as a Senior Marketing Manager at Crystal Jade Culinary Concepts since February 2023, Jeff oversees operational marketing, PR strategies, and customer relationship management. As a marketing consultant since May 2019, Jeff has worked with notable clients such as BMW HK and Decathlon HK on innovative marketing campaigns. Previous roles include Marketing Director at Sino Zone Investment Limited, where Jeff led brand management and digital strategy initiatives, and Senior Marketing Manager at New Media Group HK, focusing on digital transformation and performance marketing. Jeff’s educational background includes a Bachelor's degree in Public Relations and Advertising from Hong Kong Baptist University.