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Samprit Banerjee is a seasoned digital marketing professional currently serving as Digital Director at Cryptic | The House of Curiosity since February 2018. In this role, Samprit leads comprehensive digital strategies, significantly enhancing client objectives through innovative planning and robust KPI attainment, while also managing profit and loss to ensure financial health and sustainable growth. Previous experience includes positions such as F&B Cluster Head & Digital Lead and Communication Evangelist at TuCom, where Samprit focused on communication and marketing strategies. Additional roles include a copywriter internship at WHY-AXIS LTD, where foundational advertising techniques were acquired, and a project manager internship at Sanlaap India, completing three projects for the NGO. Educational qualifications include a Master of Arts in Marketing/Marketing Management from Commits and a Bachelor of Arts in Communication from Asutosh College.