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Kristin Burel

Senior Manager - Ecommerce Marketing at Crunchyroll

Kristin Burel has over 16 years of experience in various marketing and merchandising roles. šŸŒŸ Kristin started their career at IBM as a Web Merchandising Specialist and Web Production. šŸŒŸ Kristin then worked at Unilin as a Marketing Manager, where they were responsible for all aspects of marketing for the US & Canadian laminate brand, Quick-Step. At Unilin, they also served as a Marketing Technology Manager, managing all interactive marketing activities and incorporating brand marketing into the online medium for multiple corporate brands.

After Unilin, they joined Mary Kay Inc. as a Project Manager, Corporate Digital Marketing and later served as an Assistant Manager, Corporate Social Media and Consumer Marketing. In these roles, they were involved in developing a global social media strategy, coordinating planning and development across the social media ecosystem, and driving best-in-class social media marketing.

Currently, Kristin is working at Crunchyroll as a Senior Manager - eCommerce Marketing. šŸŒŸ Kristin'sresponsibilities include leading the development and execution of digital merchandising and marketing strategies, collaborating with cross-functional partners, and driving revenue generation through various channels.

Overall, Kristin Burel has a strong background in eCommerce marketing, merchandising, and digital marketing with a focus on driving business growth and delivering innovative solutions.

Kristin Burel received their Bachelor of Business Administration (B.B.A.) degree in Marketing from The University of Texas at Arlington. šŸŒŸ Kristin attended the university from 1993 to 1998.

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