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Will Trotman has extensive experience in the wine sales industry. Will is currently the Head of Sales, Europe at Cru World Wine since January 2020. Prior to that, they worked at Jeroboams from March 2017 to January 2020, where they held the role of Private Client Sales and later Corporate Sales. Will was responsible for selling wines to corporate clients and organizing wine events and tastings. From January 2016 to February 2017, Will worked at The Vintner in Sales & Events, and from April 2014 to March 2016, they worked in Sales, City Corporates. Will also briefly worked as a Wine Salesperson at The Stamford Wine Company in 2014.

Will Trotman attended the University of York from 2010 to 2013, where they obtained a Bachelor of Arts (BA) Hons., but the field of study is not specified. Additionally, they have completed various courses at the Wine & Spirit Education Trust, including the Level 1 Award in Wines, Level 2 Award in Wines & Spirits (Intermediate), and Level 3 Award in Wines & Spirits (Advanced), with a field of study focused on Wines & Spirits.