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Genevieve Daly currently serves as the Head of Digital Analytics and Data Management Lead at Crown Commercial Service since July 2020. Prior to this role, Genevieve was a Product Owner at Cybertill from December 2019 to July 2020. Genevieve’s earlier experience includes various positions at The Very Group from January 2012 to November 2019, including Transformation Programme Manager, Senior Competitor Analyst, Customer Experience Journey Mapper, and Retail Root Cause Analyst. Genevieve holds a Master of Arts in Research Methodology and Quantitative/Qualitative Methods from the University of Liverpool, obtained in 2012, and a Bachelor's degree in Sociology from the same university, completed in 2011. Additionally, Genevieve has received training in Project Management Fundamentals from the Association for Project Management.