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Dianna Cohen has a varied work experience. In 2019, they founded and became the CEO of Crown Affair, a haircare brand that empowers people to redefine their relationship with their hair. In 2017, they founded Levitate, a brand marketing strategy company. In 2016, they held the role of Head of Partnerships at Away, Consultant, Brand Marketing at Tamara Mellon Brand, and Consultant, Business Development at Camera IQ. In 2014, they were the Marketing Manager at Spring Inc. and in 2013, they were the Marketing Manager at Beyond the Row. In 2012, they were an Editorial Production at Into the Gloss.

Dianna Cohen attended New York University from 2009 to 2012, where they earned a Bachelor's Degree in Art History and Marketing.