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Lane Gregory has a diverse work experience spanning multiple industries. They founded and served as CEO of CrowdShare since 2017. Prior to that, from 2014 to 2020, they held the position of Chief Executive Officer at Oohllaa, where they were responsible for product development, division growth, advertising revenue, and client retention strategies. Lane also worked as a Senior SE III at ReachLocal, focusing on helping small to medium-sized companies grow through digital marketing. They have experience in project management at a large digital media company and also founded SpitFire Marketing Group, which provided tailored marketing strategies for small and medium-sized businesses. Earlier in their career, Lane owned and operated Lucky Lane Productions, where they developed branding and marketing strategies for new artists. They have also volunteered at Hope Fellowship Church as a Media Volunteer.

Lane Gregory has a Google AdWords Certification, but the timeframe for completing it is unknown. Lane attended Northwest High School from 1993 to 1997 and Arygle Middle School from 1990 to 1993. Lane also went to Trinity Christian Academy, but the duration of attendance is unknown. Additionally, Lane obtained a Certified eMarketing Training from the eMarketing Association in July 2012.