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Xixi You is an experienced professional in digital marketing and communication strategy, currently serving as the APAC Strategy Director at Croud since May 2018, where responsibilities include managing cross-channel Paid Social campaigns for international brands and developing Organic Social strategies tailored to the China and APAC markets. Prior roles include APAC Account Director and Senior Digital Account Manager at Croud, as well as Digital Account Manager and Client Executive at Burson-Marsteller, where tasks involved PR strategy planning, media relations, and crisis management. Xixi's background also includes a marketing role at China Resources and an internship as a Media Analyst at Human Digital. Xixi holds a Master's Degree in Comparative Politics from The London School of Economics and a Bachelor's Degree in Political Science and Government from Nanjing University.