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Sophie Hughes is an experienced PPC Account Director at Croud, having progressed from a PPC Croudie to a Senior PPC Account Manager since May 2015. In this role, Sophie oversees a portfolio of paid search campaigns, engaging with clients for campaign planning and management, while handling keyword research, budget management, ad copy writing, and reporting. Prior to Croud, Sophie served as a Digital Controller at Sara Lee Courtaulds from July 2012 to May 2015, where responsibilities included brand reputation management for multiple brands and utilizing Adobe Design software. Sophie holds a degree in Graphic Design from De Montfort University, complemented by A Levels from Thomas Adams College.