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Sebastian Leacock is an experienced Organic Performance Account Director currently working at Croud since April 2024, having held a similar title at Assembly Global from May 2022 to April 2024. Prior to this, Sebastian contributed significantly to ForwardPMX in various roles, culminating in the position of Organic Performance Team Lead from January 2017 to November 2023. The professional journey began with roles at CN Associates and BRIC Magazine, where responsibilities included marketing strategies and B2B partnerships. Educationally, Sebastian holds a Bachelor's Degree in Chinese and Linguistics from the University of Westminster and has also studied at Beijing Language and Culture University. Sebastian's experience encompasses digital marketing, branding, and communication expertise, with a strong emphasis on understanding Chinese consumers.