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Lana Wiench is an accomplished SEO Account Director at Croud since October 2020, where responsibilities include developing strategies for sustainable growth and overseeing client SEO projects across various industries. Previously, Lana held roles at Merkle EMEA as an SEO Associate, managing client communications and technical SEO implementations, and at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH as a Finance Manager. Lana holds a Master of Science in Marketing and Business Analysis from the University of Edinburgh Business School and a Bachelor of Arts in International Business from Baden-Wuerttemberg Cooperative State University, complemented by experience in international business studies at Ocean University of China.