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Benan Tezel is currently the Group Director of Audience & Analytics at CROSSMEDIA USA, with previous experience at Hearts & Science and Wavemaker. Benan's background includes roles such as Director, Audience Strategy & Planning at Hearts & Science, and Director, Data Sciences- DoorDash Audience Lead at Wavemaker. Benan also has experience as an Assistant Product Manager at Coca-Cola İçecek and holds a Bachelor's degree in Industrial Engineering & Operations Management from Sabanci University.