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Erick Diaz-Soto is an experienced creative professional currently serving as the Creative Director of Visual Identity at both CrossFit, Inc. and the CrossFit Games since December 2014. Prior to these roles, Erick held the position of Lead Motion Graphics Designer at UFC: Ultimate Fighting Championship from September 2010 to November 2014. Additional experience includes work as a Motion Graphics designer at Screaming Flea Productions, Spanish Video Editor at CAESY Education Systems, and roles in sound editing and assistance. Erick obtained an AAS in Film and Video Communication from Seattle Central College and studied at Universidad del Claustro de Sor Juana from 1994 to 1996.