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Freydie Sinai serves as the Director of Software Engineering at Cross River, overseeing the software development for the Card Payments division, including the development of Push To Pay Express, a card-based payments gateway. Previously, Freydie held various roles at Ness Technologies, managing software development life cycles, and leading digital innovation projects. Freydie's experience also includes R&D management at Extreme Group, team leadership at VeriFone, and software development roles with the Israeli Police and NCR Corporation. Educational qualifications include a B.A. in Computer Science from The Open University of Israel and various certifications in technology and software engineering.